MiC pundits weigh in: While last night's ads on the Canadian Super Bowl feed may not have generated the same excitement as Tracy Porter's smooth 74-yard moves, the excitement around the game proves its worth for the medium.
ABC reports that subscriptions and single-copy sales in 2009 continue to take a tumble. The good news is that the declines are in the low single digits, with a number of winners scoring significant gains in circulation and sales.
The electronics brand is calling up national pride with a new TV, print and OOH campaign starring popular hockey players and running through the Olympics.
With a new shopping section on its website, Toronto's Metro daily newspaper hopes to increase revenue while adding value to local retailers that can't afford to advertise online.
Apparently, Canadians think amateur singers are more interesting than the pros: Idol's Tuesday and Wednesday broadcasts, in first and second place, beat out the Grammy Awards.
The national newspaper is adding a Sunday edition to its weekly lineup in BC for three Sundays in February to reach local and visiting Olympic followers.
Jerry Seinfeld returns to television as exec producer for a reality TV-meets-gameshow series that will feature popular celebrities as marital dispute referees.
The satellite radio provider has extended its digital strategy to Facebook with a new app that allows users to listen live on the site. The platform will be promoted with a genre-targeted Facebook campaign and on-air promos.
The website and sportscaster have teamed to create the co-branded TSN Poker Club, a free-to-play poker game designed to engage sports fans and promote both brands to their respective audiences.
The internet and cable service company is launching Canada's fastest bandwidth Monday Feb. 12, and its media strategy is heavily focused on events and street marketing, taking advantage of the pedestrian presence during the Olympics.
