Channel Zero buying two E!s

The deal with Canwest hands the troubled Hamilton and Montreal stations over to the cablecaster, while news, movies will fill the CHCH schedule. Read More

Labatt goes wild with Bud Camp

Labatt is pushing its Budweiser brand this summer with a massive wilderness-themed media and experiential campaign in bars, through Facebook and on PIN-coded beer cases. Read More

Homosexual population a rich, tech-savvy gold mine for marketers: study

A majority of the gay and lesbian population surfs the web for news and spends its "me" time online and watching TV simultaneously, according to the Mindshare study on media consumption habits. Read More

Sleep Country Canada moves to the top:
Media Monitors radio rankings June 22 - 28, 2009

In Toronto, Sleep Country Canada moves up from 15th place to become the #1 advertiser for the week, while Petro-Canada debuts on the ranks at #2. Bell TV makes a jump of 53 spots to #3 in the latest war of the cable and phone service providers, while Marineland moves from #75 to #4 in time for the summer travel season.

In Montreal, Alarm Force stays at #1 while The Brick moves up four spots to #2. Brault & Martineau moves up six places to #3, while the Government of Quebec makes a huge jump from #141 to #4.

To find out which other marketers boosted their radio buys, by category and brand, this week in Toronto, visit:

To find out which other marketers boosted their radio buys, by category and brand, this week in Montreal, visit:

Big banners effective on campuses, says new Advitek study

Rouge Campus has revealed the results of a study undertaken by the research firm, which shows that big banners result in a substantial increase in brand awareness among students. Read More

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