The German appliance brand is launching its biggest Canadian media campaign in two decades, offering consumers the chance to hear from brand big-wigs via QR code activation.
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CBC is asking the CRTC to force DTH satellite services to carry a local CBC or Radio-Canada signal, while Quebecor has resubmitted its application for a Category 1 broadcast license for its proposed Sun TV News channel.
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The retailer has teamed up with Ottawa-based Overlay.TV to implement a new video commerce solution directly integrated with its seasonal collections.
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In the second instalment of this three-part strategy magazine feature, writer Melita Kuburas examines recent redesigns at Canadian Business and Toronto Life, and what they mean to advertisers.
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The subway film festival will show 80 one-minute films on 270 digital OOH screens in stations across Toronto.
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The broacaster's Pet Network, ichannel and bmp:tv add new shows such as Dekadance, DogTown and Celebrity Soapbox.
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Showcase.ca launches an interactive motion comic as part of its digital promotion of the new original series Lost Girl.
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Swiss-owned Marché Restaurant has "lost" six green cows around downtown Toronto and has enlisted Metro newspaper and the public to help find them.
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In this three-part strategy magazine feature, writer Melita Kuburas looks at how magazines are reinventing themselves in the face of a rapidly changing mediaverse.
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The publisher is using the customer kiosks at Indigo and Chapters locations to promote Booker-nominated Irish-Canadian author Emma Donoghue.
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