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OMNI Television going large with its new fall season launch

OMNI Television will be supporting the launch of its new fall programming lineup with an all-out media campaign including television, radio and outdoor, which goes live on Aug.30.

The idea behind the newly developed creative is to highlight the launch of OMNI's new programs (on both OMNI.1 and OMNI.2), which include Friends and Law and Order: Special Victim Unit. A large portion of the broadcaster's ad budget is going to outdoor advertising (focusing on the GTA corridor) and radio, which consists of traffic, weather and sponsorship tags along with 30-second spots particularly in the Toronto, Hamilton and Ottawa areas.

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