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News Briefs
FAME advisory board formed to up the ante on wireless marketing
The Forum to Advance the Mobile Experience (FAME), a Palo Alto, Calif.-based member advocacy group and authority leadership initiative to advance the wireless user experience, announced the formation of a high-profile advisory board consisting of execs from 24 of the top players in the wireless space. Companies represented include Alcatel, Cingular, Google, Intel, Lucent and Yahoo! to name a few. FAME's mission is to improve usability to drive mobile adoption rates and provide a platform for industry leaders to work together on major initiatives in the wireless space. Worldwide sales of mobile phones rose 17% from last year according to Stamford, CT-based market research firm Gartner. The firm predicts an increase in user demand for bundled services.
The CMO Council, a private, non-profit group dedicated to high-level knowledge exchange, formed FAME in February 2005. Marketing execs in the mobile field are encouraged to join. Initiatives already underway include the Remote Revolution Mobile Workforce Survey with results to be disclosed in August and a mobile services audit and assessment program.
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