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Dose goes live, seeks sponsors and bloggers

The daily youth rag, Dose is hosting a series of live music events across the country. The first one, sponsored by Virgin Mobile and Molson Canadian, featured the Dandy Warhols at Toronto's Mod Club last Sunday. In October, the Offishall Music Tour presented by Solo Mobile featuring rapper Kardinal Offishall hits university campuses in the daily's publishing markets of Ottawa, Toronto, Edmonton, Calgary, and Vancouver. Gold-level and local sponsorship opps are still available.

"Any [brand] that's interested in talking to the college and university crowd is welcome," says Dose's director of marketing Mark Shedletsky. "So it makes sense for beer brands and local or national retail chains." The events will be supported via Dose magazine, Dose.ca and through local street teams in each city. The teams are hitting colleges and universities handing out swag including 10,000 sampler CDs.

As part of yet another brand extension, Dose also has plans to launch a peer-to-peer mobile blogging program called Pills later this month. The mag is searching for up to 100 bloggers across the country in an effort to increase youth dialogue. Stickers with unique short codes will be dropped on Dose boxes in each city. Users are then able to text in that short code to receive their daily 'pill.' According to Shedletsky, the blogs are meant to extend the Dose community to the mobile space. Sponsorship opps are not available at this time. The mag targets 18-34s.

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