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News Briefs
Rev promo re-energizes with Q-tags
Houston, Tex.-based mobile interactive company Q-tags has come to Canada. Beginning Oct. 1, the company - through its Canadian partner, In Touch Mediagroup of Mississauga, Ont. - has upped the energy on energy drink Rev's "Revival" promo in the Toronto and Vancouver markets. "We're talking to our demo through q-tags," explains Lisa Jazwinski, group brand manager, low-proof at Brampton-based Bacardi Canada. Q-tags are a call-to-action technology using SMS to drive viewers to respond to an ad. "The creative [in the clubs] will prompt people to text 'Rev' to 78247. A weblink is then sent to their mobile urging them to enter a contest to win a Toshiba Gigabeat."
Jazwinski says this is a way for her to try a new technology and a different way of interacting with Rev's legal drinking age-to-24 demo. Q-tags are trackable and pose no risk to advertisers because they are pay-for-performance with no set-up fees or contracts, says company founder and COO Jeremy Kochko.
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