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CBC goes high-def on Saturday nights; heads east for Hockey Day in Canada

CBC launches its HDTV broadcast of Hockey Night in Canada (HNIC) beginning Saturday, Nov. 5. Pre-game show Saturday Night will be broadcast in HD, along with the 7 p.m. hockey game and Don Cherry's intermission segment Coach's Corner. The first game of HNIC will be broadcast in HD throughout the 2005/2006 season.

The net has also announced that the town of Stephenville, Newfoundland will play host to the sixth annual broadcast of Hockey Day in Canada -- with Tim Horton's as sponsor. The live 13.5-hour broadcast will begin at 12 noon EST on Saturday, Jan. 7 and will be hosted rinkside at the Stephenville Dome by Ron Maclean and Don Cherry. Hockey Day in Canada will air an all-Canuck team triple-header. In between the games, the hosts will look at hockey across different communities across the country. CBC's executive director of media sales, René Bertrand, has confirmed that sponsorship opportunities are still available. According to the net, in 2004, the broadcast averaged between 273,000 between 12-2 p.m. and 420,000 viewers from 5-6:30 p.m.

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