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Cineplex forms new in-house media division

Toronto-based Cineplex Entertainment has announced a new internal division called Cineplex Media. The division combines Cineplex's CineMarketing sales division and Famous Players Media, bringing together the FP Media editorial, creative, production and sales teams under one division. Famous Players produces in-theatre titles Famous Magazine, Le Magazine Famous Quebec and Famous Kids. The creation of this new division allows advertisers to have a single point of contact across Cineplex's theatre circuits. Cineplex Media is also expanding its digital pre-show ad network, which was launched earlier this year for its Cineplex Odeon and Galaxy brand cinemas in the GTA. "The new ad network allows us to do more targeted campaigns for advertisers," explains Pat Marshall, VP of communications and investor relations at Cineplex Entertainment. "So instead of just a 30-second spot, [advertisers] can own a segment of a show that looks like Entertainment Tonight." The network will be expanded across Canada and will include Famous Players, Cineplex Odeon and Galaxy brands. Roll-out is underway now, says Marshall.

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