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LCD ad screens target hand-washers

Montreal-based Power Medias is about to interrupt your bathroom time. The company has launched LCD units to go in bathrooms - one built into a hand dryer and the other as a stand-alone unit to hang above existing hand dryers or paper dispensers. The networked screens loop 20 static ad images and can be found mainly in restaurants and bars. So far signed are automaker Ford, Caisse Desjardins and Stop Centres, a chain of laser treatment clinics in Quebec. Power Medias has 200 faces in 100 locations all over the greater Montreal area, says Sammy Atsaidis, director of sales and marketing. He also says that the four-month-old company is in conversations now with spirits brands and other automakers as advertisers, while looking to expand to more shopping malls and cinemas. Power Medias is planning to hit Ontario by mid-2006, with national deployment by 2007. Ad rates range from $750-114,000.

http://www.powermedias.ca

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