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PrintNews Briefs
They put ads where? Indy Airport dresses up its electrical outlets
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Innovation, Campaign
Chase Commercial Bank has found a way to nab the attention of business travelers at airports. The bank's New York City-based ad agency Bradley and Montgomery has dressed up electrical outlets at Indianapolis International Airport with the brand's creative, hoping to score eyeball time when execs search for an outlet to plug in laptops and mobile phones. Chase's "signposts" bear the brand's logo and copy such as "This outlet works. Now you can too," or "You and your laptop may breathe a sign of relief now."
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