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Montreal gets revamped city mag

Montreal-based Maisonneuve magazine, which has been nominated for 14 National Magazine Awards in just two years, and won four, including Magazine of the Year in 2005, is taking a new focus. Currently a national high-end general interest publication, beginning in September the book will focus on Montreal city life and culture. Currently, Maisonneuve's circulation is 10,000 (all paid). Projected circulation for the fall is 30,000 including 20,000 paid. Total readership is estimated to be 240,000. Maisonneuve's readers now are primarily between the ages of 25-39, live in large urban centres, and are split 50/50 male and female. Over 50% make over $50,000 per year. The target audience for the revamped pub is English-speaking Montrealers with a passion for their city. The skew will be youthful, urban, sophisticated, active and affluent. Maisonneuve is privately owned and is published by the Maisonneuve Magazine Association.

www.maisonneuve.org

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