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YTV pushes Pandalian on-air, online and on-demand

YTV will be launching Nelvana's new fantasy cartoon Pandalian on-air, online and on-demand this summer. The move is part of a plan to give Canadian kids the content they want, when they want it and on the platforms they want it. As things get going, Corus, owner of Nelvana and YTV, says it will add further creative such as interactive games, downloads, personality quizzes and themed clips. Following the adventures of Toby, a panda who has been chosen to save his doughnut-shaped planet from an evil king, the series pans out over 26 x 30 episodes. Toby bumbles into action beginning June 7 as YTV debuts an interactive Pandalian webpage offering a sneak peek episode and promotional clip. YTV will air a promotional spot to support the sneak peak as the ep debuts simultaneously on VOD. Then the show will begin in its regular YTV slot Wednesday, July 5 at 3:30 p.m. From June 7 til July 5, Pandalian will be promoted with on-air spots and on YTV.com. After the launch, the webpage will start "Next Week" trailers of upcoming episodes that will also air on VOD.

Frank Duyvelshoff, director, business development at Corus, says "We are presenting multiplatform integrated sponsorship packages to clients that we believe fit well with the Pandalian brand. While not confirmed, we anticipate that we will secure a charter sponsor for this integrated, interactive program. The sponsor will receive on-air and on-line support and will receive broadband streaming of Corus Entertainment-developed Flash creative. The sponsor will gain not only a significant level of support, but they will share in pioneering new ways to connect with our respective audiences through this innovative program." The demographic is kids six to nine and no media agency is involved.

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