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News Briefs
Yahoo! bulks up search advertising
Yahoo! plans to start a country-by-country roll-out of its redesigned search advertising platform this fall. The new platform includes a campaign management app that allows marketers to launch search advertising campaigns across the Yahoo! network much more quickly and make management of those campaigns easier.
Features include an intuitive control panel, enhanced geographic targeting, fast ad activation, ad testing, visible quality index, share of clicks forecasting, and goal-based optimization.
Future versions will include additional distribution options and targeting based on factors such as demographic information or online behaviour.
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