 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
Sudsvertising? Beertainment? Harbinger?
In a move that may put ideas into other marketers' heads, Anheuser-Busch is reportedly getting into the content business. The largest American brewer evidently plans to launch its own in-house film and TV production company to make humorous shorts and sitcom-type programs to be broadcast over the Internet and to cellphones. A-B's Bud Productions division has previously experimented with producing sports content, notably recent NFL pre-season games for the St. Louis Rams. With an annual marketing budget of U.S. $1.56 billion, A-B certainly has the wherewithal to make a splash.
RECENT TV STORIES
- PVRs not a threat to advertising: TVB
Sep 5 - 90210 rocks Global, CW
Sep 5 - TIFF Note: Which TV shows are covering what
Sep 4 - Rogers exporting ethnic TV to Alberta
Sep 3 - CLT joins Corus family of channels
Sep 3 - Bravo adds Xena, Incredible Hulk blocks
Sep 3 - W Network hunting for experts
Sep 3 - OLN joins Rogers family
Sep 2 - CBC's The National stays on top
BBM/Nielsen Top 30: Aug. 18 - 24, 2008
Sep 2 - VisionTV to bow its first original series
Sep 2 - National Geographic announces October line-up
Sep 2 - Rogers rebrands BC's channel m
Aug 29