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People Moves
House of Blues beefs up sponsor relations
Producer of more than 1,000 cross-country shows annually, Toronto- and Vancouver-based House of Blues Concerts Canada has promoted Libby Biason to VP sponsorship sales for House of Blues Entertainment, and Jen Walsh to director, client services for Canada. Over her four years with HOB, Biason has worked with such major marketers as American Express, Coca Cola, Bell, XBOX and Panasonic, and will now manage both the American and Canadian sponsorship efforts. Meanwhile, Walsh, who was formerly in marketing roles at Xbox and EMI Music Canada, will manage day-to-day relationships with Canadian sponsors.
www.hob.ca
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