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News Briefs
Nothing to sneeze at
Timed for the annual ragweed onslaught, a dynamic marketing initiative from Schering Canada, makers of Claritin, has virtually transformed the tunnel leading to Toronto's Yonge-Eglinton subway station into a grassy soccer field.
As well, six busy subway stations in the downtown area will feature soccer images in the branded subway initiative until late September. Both the creative and the media buys were done by Cossette.
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