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New daily lifestyle talk show to offer mecca for Canadian advertisers

The host has been named for a new daily lifestyle talk show that will premiere on CBC some time this fall, but so far no name or official premiere date is known for a series whose mandate is to "openly and often humorously scrutinize what the experts and laymen have to offer in the areas of health, decorating, child rearing, relationships and romance, to mention a few (topics)."

The time slot of 11-noon daily, plus repeats at 2 p.m., represent a host of marketing opps for a host of brands, says Jamie Michaels, CBC's director of customer marketing. "Food, cooking, packaged goods, what have you - this will be a great environment for advertisers."

As host, former science and arts journalist Gillian Deacon brings experience and name recognition to her new gig. Many Canadians know her as the host of CBC Television's Code Green, a home renovation competition designed to educate Canadian homeowners about reducing greenhouse gas contributions. She has also been front and centre as host of such programs as Discoveries This Week for Discovery Science Channel in the U.S., and host/producer of the science news magazine @discovery.ca for Discovery Channel in Canada. Deacon will gain even more name recognition beginning in October, when she debuts as Chatelaine's new green columnist, answering readers' questions about environmentally responsible lifestyle choices.

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