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News Briefs
A whole different approach to "viral"
Next up in the "they put ads where" category: detachable germ barriers for shopping cart handles. Targeting health-conscious shoppers, initially in the U.S. only, Michigan's Cogent Marketing is introducing DoodleGrip - a child-friendly foam tube that a parent can snap over shopping cart handles to form a barrier against bacteria and germs.
www.cogentmktg.com
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