SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Fecan addresses CTV troops
• ALS Society of Canada engages YouTubers

Interactive

• Telus spreads media "magic"
• Molson comes Heavy

Out of Home

• Zoom gets Smart
• Perrier dips into the bar scene

Print

• ABC modifies Canadian newspaper rules
• BMW turns new corners

Radio

• PPM results revealed
• Sears is the #1 radio advertiser:
  Media Monitors - Nov. 10 to 16, 2008

Research

• Delvinia and Acrobat join forces for online syndicated survey
• Global scores with SNL election antics

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Wal-Mart Canada to retain current AORs, not follow US lead

When MiC got wind that Wal-Mart USA was taking its $570-mil account to Interpublic Group's DraftFCB and Aegis Group's Carat, we immediately got on the horn to Wal-Mart Canada's director of corporate affairs Kevin Groh.

Any such switcheroo being contemplated up here, we asked. Au contraire, he replied. "Marketing and advertising decisions are made independently from the US here (and) we've been pleased with the work of our agencies. So we don't have any plans for change." Which means that for the foreseeable future, Publicis will remain Wal-Mart Canada's AOR nationwide, and Allard Johnson for its French-language communications, while ZenithOptimedia will continue handling its media.

Search: