FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Fecan addresses CTV troops
• ALS Society of Canada engages YouTubers

Interactive

• Telus spreads media "magic"
• Molson comes Heavy

Out of Home

• Zoom gets Smart
• Perrier dips into the bar scene

Print

• ABC modifies Canadian newspaper rules
• BMW turns new corners

Radio

• PPM results revealed
• Sears is the #1 radio advertiser:
  Media Monitors - Nov. 10 to 16, 2008

Research

• Delvinia and Acrobat join forces for online syndicated survey
• Global scores with SNL election antics

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Google launches customizable search engine

Debuting this week, Google Custom Search Engine enables users to create their own search indexes consisting only of sites they select. Options include restricting search results to include only those pages and sites, or they can give those pages and sites higher priority and ranking within the larger Google index for their site. Users can customize the look, feel and functionality of their search engine. As well, Google offers a collaboration feature so users can choose to let others whose expertise they trust to contribute to their customized search engine. And users will share in revenues generated from Google AdSense search ads.

Adoption rates for this initiative may accelerate in light of new research from comScore indicating that millions of consumers want specific, and often local, information from online portals, rather than randomly searching for information via search engines. The comScore report focused on online yellow pages searches in the US, and found that about 68 million users searched the Internet Yellow Pages searches in July of this year - a 46% increase over 2005.

Search: