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October 30, 2006 issue
Which shows hit BBM/NMR's Top 30 for Oct. 16-22?
For lists of the top 30 TV shows nationally and by region for the week of Oct. 16-22, 2006, according to BBM Nielsen Media Research, please click the links below:
Calgary
National
Quebec
Toronto
Vancouver
Look - up in the sky - Saturn's got a brand new aura
Talk about your innovations. Cossette Communications Group put its talented heads together with those at Clear Channel Outdoor (both companies are Toronto-based) and came up with what they call a "full-motion aura" to surround a Saturn sedan with a vibrant red glow.
"Instead of just having a couple of traditional boards, we wanted to take one of the top boards in the city and basically rebuild it," explains Cossette group media manager Tim Beach. The result? A double-sided, 60' x 30' board for which an embellished car cut-out was illuminated by building a complex lighting scheme. Nice.
Eye Rock Digital aims to reach men with sexy VOD and IPTV
EyeRockDigital.com is about to offer some sexy stuff, but nothing raunchy. They've signed an international Playboy model to host the network and lined up 5,000 hours of video in a bid to attract the young, affluent, and technologically savvy. Read More
Product placement in books - a concept whose time has come?
MiC brings you a few views on connecting with today's readers - and letting non-literary marketers in on the action, as Random House is doing with its new e-lounge. Read More
Nielsen Media Research Spend Trend: Pets
Companies that market products for the most pampered members of the family put the bulk of their ad dollars into TV - the ideal medium for strumming heartstrings with visuals of frolicking puppies and kittens. Read More