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Look - up in the sky - Saturn's got a brand new aura
Talk about your innovations. Cossette Communications Group put its talented heads together with those at Clear Channel Outdoor (both companies are Toronto-based) and came up with what they call a "full-motion aura" to surround a Saturn sedan with a vibrant red glow.
"Instead of just having a couple of traditional boards, we wanted to take one of the top boards in the city and basically rebuild it," explains Cossette group media manager Tim Beach. The result? A double-sided, 60' x 30' board for which an embellished car cut-out was illuminated by building a complex lighting scheme. Nice.
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