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Research
November 2, 2006 issue
Life rebrands as Slice
No matter how you "Slice" it, Alliance Atlantis is adding a new channel for younger women. Read More
Ballerina escapes highbrow confinement, goes viral
Even though its art form is long in the tooth, the National Ballet of Canada is proving it's nimble enough to leverage today's hottest promo techniques. Read More
Packaging a network in pizza, social media, and the elevator
Food just got funny, sensual and competitive. And the Alliance Atlantis network is pushing those themes in a new and innovative fall campaign. Read More
There goes the cyberhood...
The latest on MySpace usage? Adults 35 and up are flocking to it, which is just naturally driving youngsters to seek new alternatives. Read More
Cats & dogs rule Canadian roost: BBM Media Snapshot
Dogs and cats are the most popular pets in Canada, as 14.3 million (51%) of Canadians live in households that have either cats or dogs as pets. Read More