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MuchMusic tells fans, "Show Me Yours"

Fans can now upload photos and videos to MuchMusic.com straight from their mobile phones, laptops and webcams, with the best of the best getting play on MuchAdrenaline and MuchOnDemand. Viewers can make video requests and ask questions of MOD guests from their cell phones or home computers using the new "Show Me Yours" feature, or submit extreme sports stunts to air alongside the events, athlete profiles and gear featured on MuchAdrenaline. "Show Me Yours" is delivered in partnership with Toronto-based Filemobile.

The fan-generated content blitz was announced along with CHUM's roll-out of several new VOD offerings available exclusively to MuchAXS users, including Headlines on Trial (two-minute episodes posted every other week), Music is my Life, prank show Screwed Over, and Rock School II, starring KISS bassist Gene Simmons. New online content is also coming to MuchAXS courtesy of a deal with online video provider Razer.ca, including Japanese anime titles Basilisk, Samurai 7, Trinity Blood, and highlights from the magazine show 969. Also in the works are two new MuchAXS shows starring Ed the Sock giving a series of snack-sized advice bits in FAQ You! and daily points of view in ED-ITORIALS.

CHUM Television VP content business development Maria Hale says, "It was a natural next step for us to create original programming specifically for our wired and wireless audiences."

Filemobile (www.filemobile.com) specializes in social media tools to companies that are interested in bringing user generated content and social networking into content and advertising strategies. Previous work for MuchMusic included the creation of an photo uploader widget for Vfest.

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