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November 17, 2006 issue
Most effective campaign of the year?
BBDO Montreal's "Lait au chocolat" spot for the Quebec Federation of Milk Producers - which had dynamic media components - took three top awards at yesterday's Cassies ceremonies. Read More
Canada.com gives the gift of engagement this year
It's an old-fashioned idea - the Holiday Guide. Small town papers have been making money for years doing these kinds of sponsor-driven supplements. As this festive tradition continues online, user-generated features are to be expected, and CanWest Interactive - arguably one of Canada's largest pushers of online content - is trying to bundle it all for Christmas cheer, brought to you by... Read More
XM Canada puts Panties on TV
Come on, guys. You've all belted out a few headbangin' lines in the car on your way to work. The new 30-second spot may just make the embarrassment of getting caught a little more bearable. Read More
Canada Post rolls out holiday gift catalogue
A dozen online retailers said yes to the concept of showcasing their holiday wares in a glossy gift catalogue produced and delivered by our country's increasingly opp-savvy mail service. Next up? Spring! Read More
Strategy's Agency of the Year
Nov. 23, 2006
Strategy's Agency of the Year
Toronto
Will Taxi win again? Be there and find out first hand. Bonus: This year introduces The B!G Awards to recognize the intellectual contribution of agencies with projects that go beyond advertising. This year's short list: Bos, BBDO, Bensimon Byrne, DDB, Diesel Marketing, Grip, John St., Lowe Roche, Leo Burnett, Rethink, Taxi, Zig.
For more media events, see http://www.mediaincanada.com/events/
Who's watching TV when - PMB
We've got the answer to the age-old question about whether females or males watch more television. We can even tell you who watches when.
