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January 10, 2007 issue
AAC confirms CanWest is wooer; media pundits weigh in
The worst-kept secret in the Canadian broadcasting world is finally out of the bag. But media strategists are wondering this: Will the impending deal create too many 500-pound gorillas at their bargaining tables? Read More
Apple TV and iPhone rock media world
Anything you want, wherever you want it. With the unveiling of Apple TV and the new iPhone yesterday, Apple CEO Steve Jobs has moved for a bigger piece of the media world, at least that part of it that's under consumer control. Read More
Alternate Reality Games drive consumers into brands' worlds
Imagine having millions of consumers worldwide live, breathe and even become obsessed with one of your ad efforts for weeks at a time. That's the goal of a new alternate reality game that wowed even the sophisticated techies attending this week's Consumer Electronics Show. Read More
New Mandarin show has opps for brand roles
A new drama that will debut on Rogers OMNI Television's fall schedule is set to begin production in Toronto next month, and the producer says there's room in the script for marketers looking to put a Mandarin spin on their brands. Read More
Global TV soars up, up and away among radio advertisers: Media Monitors Spot 10
Zooming from #479 to #9 in a single bound, Global TV stood out among the list of the top 15 radio advertisers. Meanwhile, alcohol purveyor Lakeport also appeared out of nowhere, as did SellOffVacations.com. Even McDonald's upped its presence, zooming from #88 to #10. Check out others topping the radio charts by category and brand in the Toronto market for the week of Jan. 1-7, 2007.
