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January 15, 2007 issue
Will Canadian marketers boldly go to AAC's Blogtv.ca to engage consumers in real time?
As Canada's first and only live-video user-generated site winds up its first month of operation, no one knows whether marketers were eavesdropping as consumers expressed their passions and concerns. But so far, none has grabbed the chance to get in on the act. Read More
Virtual interaction strategy backs Falcon Beach
The second season of Global's Falcon Beach drew in more than a quarter million viewers across Canada on Jan. 5. But the net's not just hoping to draw in viewers in the Friday 8 pm time slot - they're hoping die-hard fans will interact with each other and the show's stars in a virtual online environment. No sponsors at FalconBeach.ca yet, but the doors are open. Read More
NASCAR rights deal to strengthen French audience
The TSN and RDS rights deal for the NASCAR Busch Series, effective this year, will deliver the second most popular racing series to Canadians and the promise of major multiplatform opportunities for marketers. Read More
CTV sweeps a dozen
BBM/Nielsen Top 30 - Jan. 1-7, 2007
CTV's Thursday night powerhouse CSI stayed strong at the top spot with an average minute audience of more than 3.3 million on BBM/Nieslen's charts for Jan. 1-7. The net swept all but two of the top 15 spots for that week, pushing the only rival programs, Global's Simpsons and Deal or No Deal way down to #13 and #15.
For lists of the top 30 TV shows nationally and by region for the week, according to BBM/Nielsen, please click the links below:
Putting the pleasure in Travel
No, it's not a revival of that Cinemax show about an Internet dating service. The Pleasure Zone, a new Canadian original on Travel + Escape targeting newlyweds and 30-somethings, is about adding sexual exploration into the fun of the world's most exotic destinations. Read More
Thomson to enhance brand vision at S-VOX
Gail Thomson is the new director of audience, brand and marketing at Toronto-based S-VOX. She will develop and execute comprehensive marketing and corporate communications strategies for the key S-VOX properties (VisionTV, The Christian Channel and One: the Body, Mind & Spirit channel).
Previously, Thomson worked as a project manager overseeing theme development, marketing and sponsorship strategies for Toronto's pre-bid phase of the 2015 World Expo. She began her career in film and television as a story producer for CTV's Canada A.M. and later became an associate producer of W-FIVE. From 2003 to 2005, she served as director for the Ontario Media Development Corporation's Industry Development Group.