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Research
January 29, 2007 issue
Jokeroo.com: "YouTube needs a competitor, and we are it."
Although most of Brampton, Ont.-based Jokeroo.com's traffic comes from the US, the online humour and viral video site is currently re-branding itself (they used to be known as Jok-A-Roo), merging with other file-sharing sites, and preparing for a marketing push in Canada. With a host of features aimed at making content virally-friendly, the site could be a notable destination for users and marketers alike. Read More
Can the BKN brand draw marketers to movies for kids?
Wanna tie your brand to Robin Hood, King Kong or The Legend of the Dragon? A Toronto-based distributor has the DVD rights to release several titles from global animation giant BKN. Read More
Google tops Interbrand's annual Readers' Choice Awards
Late last week, Zurich-HQ'd Interbrand's Brandchannel division published the results of its 2006 Readers' Choice Awards survey. In 100 countries, over 3,600 voters were asked to choose the brands with the greatest impact today. Their top five: Google, Apple, YouTube, Wikipedia and Starbucks.
Complete impact rankings by region, with additional analysis, are available at www.brandchannel.com.
House tumbles, but American Idol couldn't steal #1
BBM/Nielsen Top 30 - Jan. 15-21, 2007
Global's House tumbled from top spot down to #30 in BBM/Nielsen's rankings for Jan. 15-21. CBC's Little Mosque on the Prairie settled into 14th place (having lost roughly a million viewers compared to its record-breaking season premiere), but the pubcaster's still doing well with two offerings in the top 15. CTV's American Idol dominated Tuesday and Wednesday nights, giving it #2 and #3. But the singing contest couldn't beat the returning champ, CSI.
For lists of the top 30 TV shows nationally and by region for the week, according to BBM/Nielsen, please click the links below:
Virgin music festival adds Vancouver gig
MuchMusic, Future Shop, Royal Bank of Canada, Nokia, Labatt, Bacardi, Levi's, Adidas, Axe, Xbox, Energizer and General Motors of Canada all piled on for last summer's inaugural Virgin Festival, which drew a roster of popular bands and thousands of young music lovers.
Concerts dates have just been announced for this year's Virgin Fest: May 20-21 in Vancouver and Sept. 8-9 in Toronto. Among the scheduled performers are My Chemical Romance, Billy Talent, Muse, AFI and Hot Hot Heat.
