To intro its single-serving cottage cheese product, Nordica is inviting denizens of downtown Toronto to express their inner Heidi at a lunchtime contest and sampling event. Non-yodelers may choose to compete with their very best yak calls. Read More

It smells like tween spirit. Toronto-based Corus Entertainment is putting the power of the airwaves into the hands of the little people. During March break, kids will be able to vote their favourite shows back onto the airwaves - and even have a chance at being turned into an animated character in the hit TV series Captain Flamingo. Read More

Toronto-based MangoMoose Media, which specializes in offbeat ad venues, is already gearing up for the arrival of the roughly 18.5 million tourists who trek to the city annually - at least those who'll be visiting this spring and summer.

Dubbing them "Double D's," the agency is offering bus wraps on double-decker tour buses that travel around downtown Toronto. It's not a huge opp, in that only five vehicles have been lined up so far. But advertisers are being offered six-month contracts for what MangoMoose estimates to be roughly the cost of one full-page ad in a major newspaper.

www.MangoMoose.ca

Sears grabbed the #1 spot on the top ten list, but that wasn't much of a climb from the #2 spot the previous week. While the Canadian International AutoShow took a spirited leap from #11 to #3, there was minor movement among other brands. Check out who else topped the radio charts by category and brand in the Toronto market for the week of Feb. 12-18, 2007.

Spot Ten Canada Rank 021907
Spot Ten Canada Categories 021907

Brett McIntosh is now spearheading Publicis Canada's west coast operations. His promotion to the post of VP and managing partner for Publicis Vancouver was announced yesterday. His new role will include overseeing a division of ZenithOptimedia in Vancouver.

"The west is regarded as a creative hot spot, experiencing unprecedented growth," says McIntosh. "I can't pack my bags and get there fast enough."

McIntosh has worked for Toronto-HQ'd Publicis Canada for seven years. At the agency's Toronto office, he managed such clients as HP, Kia, Allstream, Nestlé and Rogers. Out west, he replaces George Crookshank, who is leaving the agency to pursue a career in real estate marketing.

CARF Breakfast Speaker Series
February 28
Toronto

OMMA West
March 19-20
Hollywood
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