SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Fecan addresses CTV troops
• ALS Society of Canada engages YouTubers

Interactive

• Telus spreads media "magic"
• Molson comes Heavy

Out of Home

• Zoom gets Smart
• Perrier dips into the bar scene

Print

• ABC modifies Canadian newspaper rules
• BMW turns new corners

Radio

• PPM results revealed
• Sears is the #1 radio advertiser:
  Media Monitors - Nov. 10 to 16, 2008

Research

• Delvinia and Acrobat join forces for online syndicated survey
• Global scores with SNL election antics

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Ford Fusion's "vice" is Slice

Ford of Canada has signed on as the main sponsor driving Alliance Atlantis' March 5 launch of the Slice Network, securing brand integration across all media for its new Fusion CUV.

On-air, the partnership will include menu frames, brand sell and sponsorship. At www.Slice.ca, Ford Fusion will dominate using pre-rolls, leaderboards, skyscrapers and big boxes. Its online promos will extend into other sites via a media buy targeting over-20, female-skewing sites and portals, including Yahoo.ca, AOL.com and Sympatico MSN.

In April, online aspects of the sponsorship will extend to a contest developed by digital agency Proximity, in which the confessions-of-a-Slice-watcher theme will carry through to Ford's online engagement. The contest, hosted at www.Slice.ca, will engage participants using a "window shopping" feature, which allows users to roll their mouse over different venues (a bar, a tattoo parlour, a plastic surgery clinic) and explore their related "vices" by zooming in. When users click on their fave vices and submit an explanation for choosing their respective guilty pleasure, they will be entered into a draw for a 2007 Ford Fusion.

Search: