• Print

A daily before buying: Nielsen Media Research Spend Trend

Marketers in the home furnishing category - which includes furniture, accessories, mattresses, lighting and window coverings - put most of their ad dollars into print so Canadians can plan their décor from the comfort of their homes. Dailies lead the pack, followed by magazines, and then TV.

Total National Media Spend - Q1 2006 - Home furnishings

	Q1 2003	Q1 2004	Q1 2005	Q1 2006
Total	$3,563,335	3,058,282	3,078,109	3,302,600

National Q1 2006 Total Spend by Medium

2006

Dailies	$1,468,576	(44.5%)
Magazines:	$918,750	(27.8%)
Out of Home:	$748	(0.0%)
Radio:	$120,254	(3.6%)
Total TV:	$794,272	(24.0%)

National Q1 2006 - Top 5 Spenders - Home furnishings

1) Barrymore Furniture Co. Ltd. - Barrymore Furniture - (Furniture, mattresses, mirrors)
2) Select Comfort Corp. - Sleep Number Beds - (Furniture, mattresses, mirrors)
3) La-Z-Boy Incorporated - La-Z-Boy Furniture - (Furniture, mattresses, mirrors)
4) Furniture Brands International - Broyhill Furniture - (Furniture, mattresses, mirrors)
5) Leather Elite - Leather Elite Furnishings - (Furniture, mattresses, mirrors)

The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, contact Anita.Boyleevans@nielsen.com. All data courtesy of Nielsen Media Research.

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