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CTV is launching an interactive online game to accompany its Criminal Minds broadcasts, and the four-week investigation contest ends with a $10,000 grand prize. Criminal Minds: The Usual Suspects launches at CTV.ca on April 8, the same day the series moves to the net's Sunday 10 pm ET time slot.
Created for CTV by Mischief Media (www.mischiefmedia.ca), the game allows players to participate in an investigation, building a profile of a criminal. Players gather information from the show's behavioural analysis unit reports, which will be hidden in banners throughout CTV.ca. If a player feels they have enough information, they can accuse a suspect and make an arrest - and if they're right, they'll be entered in a random draw for the grand prize.
The move to Sunday's 10 pm time slot will give Criminal Minds lead-in weight from The Amazing Race (8 pm ET) and Desperate Housewives (9 pm ET). Click here for Thursday and Sunday on MiC's last BBM/Nielsen Top 30 report.
Yamaha Sled Talk Blog launched this month to engage domestic customers, but it's already the talk of the global blogosphere.
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Kraft and LG Electronics have come on board for the second cycle of Citytv's
Canada's Next Top Model - but the umbrella spot goes (again) to P&G.
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The CanWest-owned youth brand is letting sponsors in on its web video series, which launched as podcasts on iTunes this week.
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In Calgary, Energy 101.5 FM debuted this week with an adult contemporary music format. At Toronto's Pearson airport, CFBN will launch next month as Canada's first all-business news station.
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At last night's Marketing Awards, staged at Toronto's unique Elgin and Winter Garden Theatre, Unilever's viral Evolution effort took Best of Show and a gold in the TV category. Ad pundits have predicted the Dove work out of Ogilvy & Mather is a good bet for Canada to take the Grand Prix at Cannes.
Vancouver's Rethink is the agency whose thinking resonated best with the judges, taking home the most hardware (37 awards), with Playland, it's always-edgy client, getting Advertiser of the Year honors. DDB work racked up 18 awards, Taxi added a dozen new kudos to the trophy case, and Sid Lee took home 11 of the 178 awards up for grabs.
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