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Research
May 1, 2007 issue
Torstar Digital launches social media venue
OurFaves.com taps into the popularity of social networking with a little help from its friends plus a few "urban passionistas." Read More
Astral street furniture bid wins approval of Toronto exec committee
Technically, it's not a done deal yet, but the full city council is expected to rubber stamp it on May 23. Read More
Frederik (of orange) back in new ING Direct campaign
Boasting that it's saved Canadians more than $2 billion in interest charges since 1997, the cyber bank has its star spokesman urging us to save even more. Read More
New Reitmans ads feature fashion in real life
Using droll sight gags, a new campaign from Taxi Montreal for Reitmans clothing chain broke last week with a 30-second spot that will appear until June 17 on specialty channels W Network, Bravo, Food, HGTV , Star, Space as well as, for the French-language version, Canal Vie, Canal D, Series and Télé Québec. Media Experts' Montreal office handled the media planning and buys.
The outdoor elements include horizontal posters, transit shelters, columns, subway platform posters bus backs appearing in Montreal, Ottawa, Toronto, Edmonton, Calgary and Vancouver. They broke April 23 and will remain in place until June 3. Online advertising will begin on major English- and French-language portals on May 21 and continue for one month.
Kia suits up as auto sponsor of Toronto FC, BMO Field
Enhancing its kicky image, the carco is also official auto partner of the 2010 FIFA World Cup and China's national soccer teams. Read More
Media Experts picks up a six-pack
Debbie Hoover, former group account director at Initiative Media, is now a group account director in charge of the West Jet account at Media Experts in Montreal. Formerly a junior media planner at Doner Canada, Alia Iannuzzi has been hired by Media Experts as a media planer, as has Diana Lee, who was recruited from The Media Company. Sonya Viera, a media sales grad fresh from Humber College, has been added as media assistant.
Meanwhile, Karel Wegert, formerly an interactive acquisitions expert at Bell Web Solutions, has become Media Experts' online supervisor. And Caroline Mireault, previously a media coordinator at Touché Média, is now a new media planner for Media Experts.
CGM tweaks plans for CHUM
The CRTC hearings into the CHUM buyout opened with a surprise on Monday. Read More