May 3, 2007 issue
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What's the best way for marketers to leverage popular social networking sites?
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Flexible pricing tied to the readership and demographics of each of the newspaper's sections will be on offer next year. But other changes will kick in later this month.
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Total revenue for Canadian specialty, pay, pay-per-view and VOD last year rose to $2.5 billion.
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After a two-month absence from the top 15 TV advertisers, Kellogg appeared at #13.
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After beating Sears out of its usual #1 spot last week, The Bay dropped off the top ten list. Signaling that summer isn't far off, Canada's Wonderland zoomed 498 spots to take the #2 position. Meanwhile, Telus Mobility jumped from #20 to #3, and Canadian Tire climbed from #35 to #4. Check out who else topped the radio charts by category and brand in the Toronto market for the week of April 23-29, 2007.
Spot Ten Canada Rank 043007
Spot Ten Canada Categories 043007
CTV is finally premiering Traveler, on Wednesday, May 30 in the 10 pm time slot. Traveler, a new thriller from last year's Fall TV inventory, tells the story of three Yale grad students who set out on a road trip only to get wrapped up in a national security emergency. Two of them - Matthew Bomer (The Guiding Light) and Logan Marshall-Green (The O.C.) - are framed for the bombing of a famous New York art museum. The series is produced by Warner Bros. and David DiGilio (Eight Below) is the creator.
Traveler is premiering the week after the third season finale of Lost, and the show's creative team came up with the marketing campaign, "There is life after Lost" to pump up the premiere. ABC is airing a sneak preview (the pilot episode) on May 10, leading out of Grey's Anatomy. CTV's Thursday night line-up (CSI) does not allow for a sneak preview.
Three days of hearings concluded yesterday with a concession and a cash top-up by the media behemoth.
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