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May 25, 2007 issue
Future Flash: ROI, getting paid, and the dirty word "spec"
The future of the agency, the question of ROI, and 10 big shots in Canadian advertising on one-stage... Here's MiC's coverage of the Institute of Communications & Advertising Leadership Forum. Read More
Heavy.com, Mediaedge:cia ink deal with Molson
First up to access the edgy broadband net's largely male demo is, what else, a mega-beerco. Read More
Eyebox2 is watching you
Xuuk's eyeball-tracking device could revolutionize OOH advertising by measuring how many people actually look at billboards. Read More
Tori & Dean: Inn Love premieres on Slice
Can't get enough of Tori Spelling? Dying to hear all about her marriage, pregnancy, inheritance, parental issues and new job as an innkeeper? Help arrives with the premiere of the six-part reality series Tori & Dean: Inn Love, which airs July 3 at 10 pm on the Slice network.
Episode highlights include Tori selling her stuff to buy a California wine-country B&B, finding ants in it, trying to paint it and taste-testing food for the gala opening - all the while preparing for the birth of her son. Husband Dean McDermott also chases a photographer off the property.
The series airs weekly on Slice, with an encore presentation on Showcase Diva Thursdays at 9:30 pm beginning July 5.
Dove viral work scores at D&AD Awards
Ogilvy & Mather's wildly successful viral campaign for Unilever's Dove brand was awarded a Yellow Pencil at the D&AD Global Awards, held in Toronto last evening.
As everyone who's paying attention knows by now, the "Evolution" spot - which depicted exactly what goes into creating so-called beauty - was a worldwide hit on YouTube and other social networks, and also attracted rather a lot of attention in the news media.
