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Minimal movement in top TV ad ranks: Eloda May 18-24, 2007

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Both Rona, at #14, and Schering Canada, at #15, made their first appearances this year on the top 15 list. Johnson & Johnson reappeared, at #13, after a six-week absence. But there was minimal movement among other brands and none at all in the top five spots. All info below was gathered through Montreal-based Eloda's online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period May 18-24, 2007 versus the same time period last year.

20062007
1Procter & GambleProcter & Gamble
2General MotorsGeneral Motors
3L'Oreal Consumer ProductsKraft
4KraftFord
5McCainPfizer
6Reckitt BenckiserL'Oreal Consumer Products
7The BrickUnilever
8UnileverWyeth-Ayerst Canada
9Effem FoodsBell Canada
10Wyeth-Ayerst CanadaDaimler Chrysler
11McDonald'sSubway
12Colgate-PalmoliveCHUM Limited
13SC JohnsonJohnson & Johnson
14FordRona
15Vonage HoldingSchering Canada

Top 3 categories with the most new TV advertisers on the Canadian English market for period of May 18, 2007 to May 24, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart

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