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Research
May 31, 2007 issue
CHUM brings back little from L.A. screenings
"There seems to be a trend with a lot of the new shows to have geeks or nerds become heroes, which fits into our Citytv brand." - CHUM VP of programming Ellen Baine. Read More
ING Direct putting its money where its spokes-mouth is
To mark its tenth anniversary in Canada, the cyber bank has declared tomorrow "National Save Your Money Day," and will be helping 10,000 Torontonians celebrate the event and the sentiment. Street teams - dubbed "savings squads" and costumed in coveralls in ING Direct's signature orange - will descend on a downtown Toronto corner (Yonge and Adelaide) to pick up the tab for consumers' ATM fees, transit fares and cups of coffee.
A dead cert to produce delighted smiles, the initiative is part of the bank's most ambitious campaign (see MiC story) in the past two years. Under the direction of ING Direct's longtime AOR, Toronto's GWP Brand Engineering, tomorrow's guerilla effort is being handled by Toronto-based Spider Marketing.
Explained ING president/CEOJohanne Brossard, "We felt this would be a great way to give back to Canadians, allowing them to keep a few extra dollars in their pockets and showing them what it feels like to bean ING Direct client."
LCBO hooks up with the Governator
What better way could there be to spotlight an upcoming promotion for California wine? Read More
MyThum heads list of Canadian New Media Award winners
The winners of the Canadian New Media Awards were announced Monday night at a Toronto gala dubbed "Nerds Night Out." The locally-based mobile media outfit MyThum Interactive was named company of the year, while Vancouver's Hothead Games received the award for most promising new company of the year. As well, Ryerson president Sheldon Levy won a special recognition award for his support of interactive digital media at the university.
The awards, which honour excellence in online, interactive, animation and gaming categories, were selected by a 127-member jury made up of industry peers and educational faculty.
July brings babies, homes and Moose TV
Alliance Atlantis has several series for Showcase, HGTV and Discovery Health slotted for mid-summer premieres. Read More
Thank God You're Here starts this weekend
CTV is premiering Thank God You're Here in the 9 pm time slot on Saturday, June 2. The show puts actors into improv sketches in front of a live audience, and the show's title is the only phrase that must be repeated in every scenario. David Alan Grier (In Living Colour) hosts and Dave Foley (News Radio and Kids in the Hall) acts as judge.
Thank God You're Here premiered on NBC in April, but it didn't survive the chopping block. The show comes from the producers of American Idol and is based on a comedy series of the same name that originated in Australia.
