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July 10, 2007 issue
CTV launches MedNews Express
CTVglobemedia launched a new extension of CTV.ca and free e-newsletter service called CTV MedNews Express yesterday. The service aims to deliver e-mail alerts and immediate reports on health and medical info - such as product recalls, pharmaceutical news, infectious disease outbreaks, journal studies and Health Canada advisories.
CTV MedNews Express targets health professionals and patients. The newsletter will be distributed twice a week to subscribers at no charge. It will feature contributions from CTV's health and medical journalists at CTV.ca/MedNewsExpress.
The site, like CTV.ca, will be ad-supported. Sponsorship opportunities for CTV.ca/MedNewsExpress and the newsletter are available.
QR marketing finally here
Already a major hit in Japan, quick-response codes in outdoor venues are being tested in Toronto by Dentsu for Vespa. Read More
Air Transat ups the ante prize-wise
The charterco is celebrating its big 2-0 by offering vacations for, get this, 20 years. Read More
Stylish homes mag inks deal with Times Colonist
Vancouver Island's glossy Island Home & Style (www.islandhomeandstyle.com) will kick off a new exclusive distribution tie with CanWest's Victoria Times Colonist at the end of this month. The magazine's eighth issue will be sent to 33,000 subscribers of the newspaper.
Island Home & Style, which showcases fine homes, is currently distributed four times a year. It also hits 300 newsstands in Canada, high-end hotels, BC ferries and Chapters stores. In 2008, the mag will up its production to five issues per year - including a renovation-themed edition. The glossy's current total annual circulation is 160,000.
The Times Colonist attracts a weekly readership of 203,200. For the six months ending in September 2006, the paper's average daily paid circ was 71,215 (Monday-Friday).
Boxer buys B-Scene
Toronto-based Boxer Media has bought B-Scene Media, a two-year old Toronto-based online ad rep firm specializing in rich media/video, display advertising, sponsorship, strategic development and e-mail marketing. B-Scene will operate as a division of Boxer Media. Financial details were not disclosed.
Boxer Media, established in 2002 handles marketing, advertising and multi-media solutions that target Canadian or US audiences. The company represents prominent magazine brands such as Cosmopolitan, Esquire, Fast Company, Good Housekeeping, Harper's Bazaar, Marie Claire, Redbook, Town&Country and Veranda, as well as online sites such as MorningStar and HomeEnvy.com.
Quebec ad great dies
Serge Tougas, bleublancrouge's senior partner and chairman, was one of the Canadian ad industry's giants. Read More
