• Print

TAG tries pizzavertising

Taking a whirl with a technique that worked well for the Food Network in November, Procter & Gamble has engaged Fresh Tracks Media to distribute pizza boxes whose tops are entirely wrapped with a large image for TAG body spray to a range of independent pizzerias.

Throughout this month, 50,000 of the TAG-ed pizza containers will be delivered to customers in the Greater Toronto Area. As well as the main image, the branded boxes will feature TAG's "All-Nighter" contest, which invites pizza lovers to text "TAG" to win a chance to party with "TAG huntresses" and get a free "All-Nighter Kit" (with a branded T-shirt and product sample).

Headquartered in Toronto, Fresh Tracks recently opened a Vancouver office and, spokesman Golnaz Mindell tells MiC, has a number of upcoming campaigns for other marketers in the works. "We now have very reliable and expansive national distribution with access to over 17 million pizza boxes per year."

www.freshtracksmedia.com

SEARCH