Media In Canada

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Penguin takes authors to Shopping Channel

The publisher is also introducing its book club on the DTC outlet - and there's a TV pilot in the works to boot. Read More

Travelocity bows viral photo contest

And Black's is getting in on the action as Canadians are invited to share their travel photos online. Read More

AOL picks up Dictionary.com and sister sites

AOL Canada has made a deal with California-based Lexico Publishing Group to act as the third-party ad rep for Dictionary.com, Reference.com and Thesaurus.com. The free reference sites, according to comScore Media Metrix, attracted about 2.6 million unique visitors in Canada in April. The sites' "Word of the Day" mailing list has about 1.1 million subscribers.

AOL's media network in Canada - which also includes ad-serving for CBC.ca, CanadianDriver.com and NYTimes.com - now reaches 20 million unique monthly visitors (87% of online Canadians). That count was at 19 million in January and was approaching 20 million by April. AOL Canada national sales director Jennifer Stothers said growth leading up to the 20 million milestone has been "both calculated and steady."

Future Shop bows online social community

In a first for a Canadian technology retailer, the consumer electronics purveyor has launched the Community Forum, complete with English and French avatars. Read More

Rising young media star: Genesis' Langley

This is the eighth installment in MiC's series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits. Read More

Need a quick way of finding time slots for new and returning shows? Check out what's where in Toronto, Montreal and Vancouver on MiC's regional grids (as of July 11, 2007).

Montreal
Toronto
Vancouver

MiC's national television grid can be accessed by clicking here.

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