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TV
Interactive
Out of Home
Print
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Research
July 16, 2007 issue
GlobeandMail.com launches 1K-a-day campaign
GlobeandMail.com launched a contest today to get online readers engaged with its interactive content for the chance to win one of 50 daily prizes of $1,000. The new small business, travel, technology and auto content includes: web-only stories, podcasts and video, online discussions, and a user-generated video section at GlobeAuto.com.
For 50 consecutive days until September 3, readers must answer daily questions based on web-exclusive content in the site's technology, auto, small business and travel sections. A new question will be posted each day, including weekends, at globeandmail.com/1Kaday.
Radio, print, outdoor and online advertising creative is handled by Naked Creative. Gaggi Media is handling media buying.
CFL challenges Canadians to manage their health
And they're driving the effort with a contest whose winners will train with a football star and take in the Grey Cup. Read More
Rogers, WFN staging "catchy" contest
"Adopt an Angler" is extending hope to sad folks whose self-diagnoses indicate Deprived Angler Disorder. Read More
Sir John mixes models with politics
A new subscription-based online magazine, Sir John, is mixing cover girls with Canadian and international political coverage to target men and women 25-55. Officially launched last Friday at SirJohnMag.ca, the Premiere Media Group magazine may produce a print version starting in late spring or summer 2008.
The current issue features articles on factory farming, environment issues, healthcare, as well as fashion and photo shoots of sexy female models and discussion forums. Inaugural advertisers (skyscraper ads) include Dell, Enterprise Rent-A-Car, Fujitsu, Toshiba, Lavalife and Liz Claiborne. The online mag is also supporting the One.org campaign to make poverty history and the Red Campaign for AIDS awareness.
The title takes its name from Canada's first prime minister, Sir John A. Macdonald. The mag's motto is "politics with flair," and its presentation echoes the now defunct US publication George, which featured movie stars on its covers and politics between them.
Today's Parent publishes bonus issue
The Best of Cooking with Kids, a special digest celebrating 20 years of columnist Evelyn Raab's kid-friendly recipes, will appear today. Published by, and poly-bagged with, Today's Parent, the collection is sponsored by Knorr's Lipton Sidekicks.
PHD Canada, the media agency for Knorr Lipton, took the lead in teaming its client with the magazine as part of the national launch of Knorr's new Lipton Fiesta Rice, which is being introduced in a national sampling program. Rapp Collins, a division of DDB Canada, was responsible for overseeing and coordinating activation of the campaign and created the direct response component, which includes coupons, recipe cards, email blasts and a testimonial letter from one mom to another.
"We at Today's Parent are delighted to have Sidekicks as the exclusive sponsor of our first-ever Best of Cooking with Kids recipe book," says VP/publisher Ildiko Marshall. The magazine is Canada's top-selling parenting publication, and todaysparent.com is a leading family website.
Rising young media star: ZenithOptimedia's Soucy
This is the ninth installment in MiC's series profiling next-gen media minds. How did we find them? MiC and strategy canvassed the industry, asking media shops to single out their top innovative and strategic recruits. Read More
Big Brother comes back strong
BBM/Nielsen Top 30 - July 2-8, 2007
The reality series won Thursday night for Global, and it showed up again to win its time slot on Sunday. Read More
