 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
Top Stories
Today's Parent publishes bonus issue
The Best of Cooking with Kids, a special digest celebrating 20 years of columnist Evelyn Raab's kid-friendly recipes, will appear today. Published by, and poly-bagged with, Today's Parent, the collection is sponsored by Knorr's Lipton Sidekicks.
PHD Canada, the media agency for Knorr Lipton, took the lead in teaming its client with the magazine as part of the national launch of Knorr's new Lipton Fiesta Rice, which is being introduced in a national sampling program. Rapp Collins, a division of DDB Canada, was responsible for overseeing and coordinating activation of the campaign and created the direct response component, which includes coupons, recipe cards, email blasts and a testimonial letter from one mom to another.
"We at Today's Parent are delighted to have Sidekicks as the exclusive sponsor of our first-ever Best of Cooking with Kids recipe book," says VP/publisher Ildiko Marshall. The magazine is Canada's top-selling parenting publication, and todaysparent.com is a leading family website.
RECENT PRINT STORIES
- Canadian Primedia to rep Manitoba newspapers
Aug 28 - Globe and Mail to have colour throughout
Aug 27 - Hello! Canada triples circulation
Aug 13 - Canadian House & Home to get French edition
Aug 13 - New mag targets female biz pros
Aug 12 - Oh Baby! Magazine due in Quebec market
Aug 11 - Sharp shoots Canadian Mad Men
Aug 8 - Vervegirl expands reach and ad opps
Aug 8