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July 31, 2007 issue
SMG snags global Ford contract
Dundas, Ont.-based Social Media Group - which agency partner Maggie K. Fox describes as "Canada's first full-service agency devoted exclusively to helping companies use social media tools and platforms" - landed the Ford Motor Company as a client yesterday.
Fox says helping Ford develop its global social media strategy "is a tremendous project with an amazing group of people who really understand the changing nature of communications. We're very excited to be a part of Ford president/CEO Alan Mulally's well-articulated plan for the turnaround of this great company."
Work will begin in early August, and SMG is planning to beef up its team to service the giant new account.
Nescafé Rich game shows to hit rural Quebec
The sampling tour aims to deepen engagement by inviting consumers to play some popular games. Read More
PHD Canada to compete with continental colleagues
Until now, only American shops were eligible for the international agency's Pioneering Awards. Read More
Ad spending growth slower than projected
Released yesterday, the report conducted by London, UK-HQ'd NTC Research (based on information from a panel of 270 senior marketing execs in Canadian companies), shows that current marketing budgets - led by Internet and main media advertising - were revised up in Q2, following a strong gain in marketing spend in the 2006-07 accounting year. But even though budgets for the year were initially set higher than 2006, the report states that "a slight drop in business optimism" is reflected by the fact that the overall upward revision was the weakest since Q1 of 2006. Budget increases were commonly linked to higher sales revenues and business expansion plans, including new product and brand development.
A new way to standardize the podosphere
The Association for Downloadable Media wants to standardize a few things - like podcast advertising and sponsorship. Read More
