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Aiming to "revolutionize the traditional agency model," DDB Canada has launched what it considers a unique social media marketing catalyst.
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The Canadian manufacturer has launched its first website and lined up eye-catching TV opps.
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New broadband players will launch for major Alliance Atlantis specialty nets, and they'll come with lots of analytics for advertisers.
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Attention, media sellers. Today is the deadline for voting for strategy's 2007 Media Agency of the Year and Rising Star. This is your last chance to rate the media planning and buying operations, nominate the directors you've worked with over the past year and vote for the industry's best up and comer.
www.strategymag.com/feedback/maoy2007.cgi
This is the final installment in
MiC's latest series profiling next-gen media minds - identified after
strategy and
MiC asked media shops to single out their top innovative and strategic recruits.
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Quebec broadcaster RDS (Le Réseau des sports) has extended its French-language rights deal with the Montreal Canadiens and the National Hockey League for a five-year period. The initial agreement was set to expire at the end of the 2007-08 season. Now, RDS will keep the rights until the end of the 2012-13 season.
RDS will carry all 82 of the Canadiens' regular season games and a minimum of 40 playoff games, as well as league events such as the NHL All-Star Game and the All-Star Skills Competition. This partnership broadens RDS' broadcasting range with RIS Info-Sports, its digital channel launched in 2004, which will now become the prime network for NHL regular season games.
RDS will now also be the exclusive webcaster for the games. The new rights agreement covers web video and new media platforms. RDS.ca currently attracts about one million unique visitors monthly.
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