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CTV to go live with MTV Video Music Awards

CTV will broadcast the MTV Video Music Awards live from Las Vegas on Sunday, September 9 at 9 pm ET/PT. It's the second year the net will broadcast the two-hour awards show. MTV Canada will present a whole VMA weekend around the awards, building up to the star-studded main event. Encore remixes of the broadcast, along with bonus footage and exclusives, will stream at MTV.ca.

MTV Canada reports that sponsorship opportunities are available for the awards, both on-air with CTV and online with MTV.ca. No sponsors for the Canadian broadcast have been announced. In the US, the 2007 MTV VMA sponsors are Chevy, Herbal Essences, Neutrogena, Pepsi Smash, Sprint and Taco Bell.

Last year, the VMAs recorded an AMA of 603,000 2+ viewers on CTV. The 2006 MTV VMAs total reach was over 4.1 million Canadians.

This year's MTV VMA host has not yet been announced. Performers include Justin Timberlake, Timbaland, Foo Fighters, Kanye West, Fall Out Boy, Amy Winehouse, Rihanna, Lily Allen and Chris Brown.

CBC backs The Border with midseason engagement

The action drama is skedded to bow in January with interactive online elements. Read More
Ad revenues were up in private radio last year, according to new data from Statistics Canada. But the growth rate is shrinking... Read More

WorldAdsTV.com builds creative collection

A new Montreal-based website, WorldAdsTV.com, aims to become one of the biggest online collections of TV ads - from multiple cultures - on the Internet.

The ad-supported user-generated content site catalogues creative from around the world and also hosts webcam content from restaurants, bars, airports, beaches and zoos, along with about 2,300 interactive online games.

WorldAdsTV.com founder Carol Dansereau tells MiC the site attracted about 2,135 visitors and logged over 100,000 page views between June 1 (its launch date) and July 27. Dansereau tells MiC she does not work in the industry and launched the site out of a love for good ads.

Do roller coasters, water slides and snowboarding lead to the need for braces? Read More

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