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In a strategic joint venture, Canada's Corus Entertainment and the NYC-HQ'd Hearst Corporation will bring Cosmopolitan Television to Canada in early 2008. Launched in Spain in 2000, the television version of the world's top-selling magazine for young women now exists in more than 20 countries, including Spain, Mexico and Argentina.
In Canada, the 24-hour channel will be targeted to women 18-34 and be a national, English-language, category 2 digital specialty service. Programming will be a mix of entertainment and lifestyle shows ranging from comedy and drama series to relationship and self-help reality programming, along with hit movies.
"Corus is delighted to have the opportunity to work with Hearst on this globally-recognized brand," says Corus president/CEO John Cassaday. "With our past experience in creating successful niche-targeted television services, and our expertise in marketing to women, Cosmopolitan TV is a perfect fit for Corus."
Custom-branded publications integrated with addressability tools are on offer from Transcontinental and Seven Squared.
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After an absence of nearly two months, McDonald's upped its spot volume enough to wind up at #14.
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While Rogers zoomed more than 400 spots to hit #10, McDonald's - which also boosted its TV spend this week - soared from #78 to #8. Sears and Rogers Wireless continued to occupy the top two spots, but Telus Mobility staged a comeback, zipping from #41 to #4.
Spot Ten Canada Rank 081307
Spot Ten Canada Categories 081307
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