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September 7, 2007 issue
If it's good enough for George Clooney. . .
When the movie star arrives on TIFF's red carpet tonight, it will be in the Audi of his choice - just the kind of glitzy kick-off the autoco wanted for its new R8. Read More
CTV signs deal for TMZ series
CanWest's new E! News daily will have to face more than CTV's eTalk in daily celeb news coverage. Read More
Indigo/Chapters packages UGC photobooks
Toronto-based Indigo Books & Music has partnered with Vancouver's PhotoChannel Networks to launch an online, customer-produced photobook service at Chapters.Indigo.ca.
The app gives users tools to create their own book from uploaded photos, using templates, custom designs, text and cover options. Existing themes for the Indigo photobooks include wedding, baby, fun and travel. Of course, users can share the photobooks with friends and family online or purchase a copy of the UGC work of art.
SVP Online Carolyn Beatty says the offering is part of Indigo Books & Music's goal to give consumers "highly innovative products that meet their changing lifestyle needs."
Naked Eye Magazine to serve up Canadian celebs
The pop culture mag for men and women 18-35, Naked Eye Magazine (www.nakedeyemag.com), is relaunching during the Toronto International Film Festival on September 7, and the title will go nationwide with 500,000 copies on September 12. The Montreal-based pub's upcoming issue will cover everything from Canadian and international celebs to the dark side of Facebook and armchair activism.
Naked Eye will be published quarterly until late 2008, when it plans to go bi-monthly. The mag will get some pre-relaunch promo on CTV's eTalk on September 5 at 7:30 pm, along with some coverage on the highly popular PerezHilton.com on September 6. Naked Eye will also sponsor two events at the film fest.
Only Canadians will grace the covers of Naked Eye as the mag aims to foster the country's own star system. Actor Ryan Reynolds hits the September cover, while articles include coverage of Canadians like Hot Hot Heat, director Shawn Levy, fashion doyens DSquared and TV's newest reality mom, Shannon Tweed.
Chocolat melting away
Rogers' decision to axe it when consumer interest in shelter media is high comes as a big surprise to at least one media strategist. Read More
The start of something big?
As suggested by its snappy moniker, SugarShock is an addictive blog for time-pressed readers who need their beauty fix fast. Read More