 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
September 10, 2007 issue
Dove's pro-age campaign to tread the boards
In what's got to be a first for a marketing theme, Dove's "real beauty" campaign is being turned into a stage play. Read More
Extra Awards dole out the gold
Quebec's Bleublancrouge took Best of Show in the Canadian Newspaper Association's 2007 Extra Awards for its "Without Words" campaign for The Montreal Gazette. The agency earned a total of seven Extras: Best of Show, one Gold ("Without Words"), one silver (Lebeau vitres d'auto) and four bronze awards, also for "Without Words" executions.
Rethink also walked away with seven Extras: a gold, a silver and two bronze for "Playland"; a silver for "Orkin" and two bronze for Greengate Garden Centres. Other award winners included TBWA\Vancouver and DDB Vancouver.
The list of Extra Gold award winners included Rethink, for "Alarm" (client Playland) in the Tri-City Daily News; BBDO Canada, for "Pyramid" (FedEx Canada) in the Toronto Star; Lg2, for "Differences" (Sears Optical) in the Sherbrooke Record; Lowe Roche, for "Ice Age/Asteroid/Volcano" (Toronto Zoo) in the Toronto Sun; and Bleublancrouge, for "Without Words" (The Gazette) in The Gazette.
For more info on categories, silver and bronze winners, visit www.prixextraawards.com.
Slice takes on Elle Canada
The net's Project Runway Canada is on a roll with sponsorship announcements - and they've finally put a name on the show's official print partner. Read More
Puma snagging attention during TIFF with 3-D window
But passersby can't get the full effect unless they enter the downtown Toronto store and get branded 3-D specs. Read More
Global wins two nights
BBM/Nielsen Top 30 - Aug. 27-Sept. 2, 2007
CTV is keeping its hold on Monday, Tuesday, Wednesday and Friday. With CBC's Sunday night domination streak over, Global's won two nights of the week. Read More
Correction: CTV signs deal for TMZ series
Incorrect time slots appeared in Friday's story "CTV signs deal for TMZ series" (MiC Sept. 7/07). The TMZ series will air at 1 am on CTV and 11:30 pm on Star. Click here for the updated story.
