 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
Top Stories
Cupid trying pizzavertising
Throughout this month and next, Toronto-HQ'd Lavalife is getting its brand message out to singles in Vancouver and Toronto on 120,000 branded pizza boxes. The eye-catching containers feature glossy visuals and include phone numbers to access the personal profiles of - and even IM with - hundreds of local Lavalife members.
The strategy pioneered by Toronto's Fresh Tracks Media - which is plying its trade in Vancouver for the first time in this initiative - was a no-brainer for soliciting new clients, says Lavalife CEO Marina Glogovac. "We understand the busy lifestyles of singles today, and we want to communicate with them in places where they already live, work and play." Pizzavertising, she adds, "is a creative and impactful means of reaching new members and offering singles in these markets the chance to meet new people."
www.lavalife.com
www.freshtracksmedia.com
RECENT INTERACTIVE STORIES
- Bob & Doug wish Canada.com-ers a Happy Canada D'eh
Jun 29 - Dramatic growth coming in "everything digital"
Jun 26 - Canadian Opera Company bows new website
Jun 25 - MySpace plans global staff cuts
Jun 23 - Next Media Stars: Dentsu's Min Ryuck drives interactive digital
Jun 22 - Eye Weekly mobilizes T.O. Do List
Jun 22 - Arby's launches pics-for-wheels contest
Jun 19